Operators, working with operators
We’re owners too. That’s why we work with owners.
We’ve built companies, run them, and felt the cost. We work with owner-operators who are playing the long game and see success the way we do, because that’s the work we’d want someone to do for us.
Thirty years, on average, of building
Experience from running businesses.
Every one of our Principals has founded a company, and many still own and run one. Between us, we’ve built businesses from our own start-ups to the Fortune 500 companies.
We’re as comfortable in a five-person shop as in a Fortune 500 executive suite, as long as we’re aligned with the people leading it.
- Strategy
- Revenue and sales
- Brand and marketing
- Product
- Technology
- Operations
- Finance
- Integrating AI into how a business actually works
The question behind the firm
Can business do better than profit alone?
Profit matters, and we charge well for good work. Each of us has spent a career testing whether a business can count more than profit and still win. We’ve found that it can, and we’ve found practical ways to help owners do it.
The purpose of a business is not to make a profit. It is to make a profit so that the business can do something more, or better.
Tony Capucille
Principal, Lead Consultant
Tony founded Common Good and owns it. Born, raised and educated in Oklahoma, he spent nearly two decades in payments. He joined Heartland Payment Systems as a sales representative, became the youngest Chief Sales Officer in the Fortune 1000 in 2012, and after Heartland merged with Global Payments (NYSE: GPN) he served as President of U.S. Payment and Payroll. He led that business past $2 billion in annual revenue and more than 400,000 clients, and helped move Heartland’s headquarters to downtown Oklahoma City.
Then he walked away to test whether a business built on more than one capital could work. In August 2020 he co-founded EightTwenty with Kent Cissell to bring solar energy to their communities, and the two were later selected as Endeavor Entrepreneurs. In August 2023 he co-founded Brightwell, which brings together impact investors, nonprofits and solar partners so nonprofits can stabilize their energy costs. In November 2025 he founded Common Good Consulting to help other owner-operators build businesses that count more than profit.
Tony holds a BS in finance and a BA in biblical languages from Oklahoma Baptist University. Tony is married to Christy, and they have four kids. He gardens, reads, takes walks, bakes bread and cooks. He builds his community through his work, because he believes good work is one of the best ways a community gets built.
A small team pointed at one business
Who shows up.
Principals
Owner-operators with first-hand experience. They walk your business with you, map out the opportunity, and work with you to give you time back. Their goal is your time, not their fee.
AI Architects
They support the foundation you build on: which tools, how they connect, and what to build or buy.
Forward Deployed Engineers
One hard problem in one area, scoped and shipped.
Deployment Engineers
They set up the systems with your people and train the person who’ll own them after we leave.
Practice Manager
Owns the relationship end to end: scope, schedule, billing, and making sure you’re never in the dark.
Growth isn’t the goal
We take on only as many owners as we can truly help.
We cap our engagements each year. The failure we worry about most is taking on more businesses than we can genuinely know and handing someone a template when they were expecting us. Good work takes time, and we’d rather do less of it well.
We work face to face where we can, from Oklahoma City, Louisville and Chicago.
Let’s see if we fit
Start with a conversation.
Book 30 minutes with us. We’ll learn about you and your business, including what you want it to be in ten years. If we fit, we’ll lay out what working together looks like and the outcome you could expect. If we don’t, we’ll say that too, and we’ll have enjoyed getting to know good people.
Your request is in.
We’ll reach out to to find 30 minutes that work for you.